Dressing an Executive Suite: Is It Staging or Decorating?​

There’s an exciting new condo development on the Halifax waterfront. The Avery is a five storey luxury building offering beautiful common areas, including a courtyard garden, roof top terrace, exercise room, and welcoming lobbies. The units are spacious and gorgeous, with incredible views. I’m delighted to be contributing to the décor with enhancements to the common areas and the showcasing of a sampling of suites.

I’ve just completed an executive suite for the building which will be used for meetings and overnight guests. In addition to providing a great look and a suggestion of great functionality, this job required more thought and contents than the typical staging job because it will actually be used. This begs the question: is it still staging or is this decorating?

I know many stagers call all of their work staging, whether the client is selling or dressing their home for themselves. Some use the term ‘staging to stay’ for a client who is not selling. Likewise, I hear decorators use the term staging when it’s for a property being sold, yet with no great variance from their work as a decorator. I prefer to use the terms more distinctly, where staging is a different process and with a different goal than decorating.

Here is the suite as I first saw it, beautiful and well positioned on the top floor corner of the building with stunning views.

In staging other Avery suites as show units, my focus has been on accentuating the suite with décor. Showing lifestyle and functionality through beautiful arrangements of furniture and accessories, with care not to overpower the space or limit the appeal for a variety of buyers.

In this executive suite, however, I dressed it for visitors and had the added focus on usability. A higher level of quality kicked in to achieve a high level of comfort and durability of the contents. And more contents became necessary to accommodate the needs of guests. Almost like a high end hotel suite with added personality; almost like a home without the personal touches we tend to accumulate. I would call this decorating. Still to do are the install of TVs, terrace furniture, and window coverings for the pleasure of the guests.

So, is it staging or decorating? In the end, the titles don’t matter as long as the results are solid. If you haven’t already, visit The Avery. 

Located in the heart of downtown Dartmouth with gorgeous views of Halifax Harbour, The Avery is a modern state-of-the-art luxury condo development.

From inception through its thoughtful design, this landmark development reflects a vision for the future of this downtown urban community.

One of Dartmouth’s most prestigious addresses, The Avery is truly at the centre of it all. Enjoy easy access to downtown Halifax, Historic Properties, Dartmouth Crossing, Mic Mac Mall, all major highways, the airport and public transportation. Plus boutique shopping, trendy cafés, Alderney Landing, Dartmouth’s bustling waterfront and gorgeous trails are all within walking distance.

Melanie is a true professional. She offers confidence and impressive solutions to her clients while creating an inviting environment.

– Betty Knodell, Royal LePage Anchor

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