2011 began for me by attending the largest home staging convention in the history of Home Staging. This international gathering of Home Stagers put on by the Real Estate Staging Association (RESA) in Las Vegas was sold out and it was amazing. I brought back invaluable ideas to my business, as I’m sure all the attendees did, some from as far away as The Netherlands.
It was a privilege to be counted among the attending Staging entrepreneurs, mostly women, and including over 100 Canadian stagers. We came together as comrades rather than competitors. Coming from a huge variety of backgrounds, we each bring a wealth of experience and skills to our businesses, which we willingly share with each other. The speakers and sponsors added valuable product knowledge. Our key note speaker Matthew Finlason of HGTV’s “The Stagers” talked about how the staging industry has become a huge draw for people from all other professions, as a response to lost jobs in this economy, and that the industry will grow and change exponentially in the coming years. He also entertained us with stories of his work in LA with wealthy, exotic clients. This convention was truly a valuable investment in my business and my industry.
I was gratified to speak with women from all over Canada and the States, Australia, and Europe who are entrepreneurs and solo-preneurs like me. Stagers everywhere are providing a valuable service to their marketplace by helping home sellers, Realtors, and builders maximize their sale price and minimize their selling time; by providing jobs and mentorship to other stagers and support staff; by providing work to various trades; by initiating sales to local stores; by providing decorating services which help people enjoy their homes; and by contributing to their communities.
Almost one year later, a fellow Halifax stager who travelled with me last year is attending again, but this time as an award finalist. She submitted examples of her work, has been judged by her peers, and is one of three finalists for the RESA Professional Stager of the Year for Canada. Kudos to Joanne Abrahams of Rave Re:View!
As I reflect, a year later, on what 2012 may bring for the staging industry in Halifax, NS, and what part I will play in that, I am excited and eager to get it under way. Good luck Joanne!
Written by Melanie Orr CSP ASP Acc Interior Decorator
Proud member of RESA-PRO
Owner, Interiors by Melanie, Halifax, NS, Canada
RESA was formed with the mandate to advance professionalism and excellence in the real estate Staging industry. All members of RESA adhere to a strict code of ethics. RESA continues to develop and approve products, services, and educational opportunities as well as provide a forum for stagers to learn from each other and support each other.