A REALTOR® I work with told me she had shown her brother two pictures and asked him to compare them. Each picture was of a home. He wanted to know why she showed him these pictures of two different houses. Her response? It was the same house.
The property had been on the market for some time with another broker, until they recently listed with her. The first photo was from the prior MLS listing. The second photo was taken after her team had done their magic. Sheila’s brother did not recognize the two photos as the same property due to the impact of using skilled professionals like Sheila Banser of Royal LePage, the stager, yours truly, and the photographer, Basem Awaad. It also resulted in very happy sellers with an accepted offer within a week of staging.
Home Staging – The Power That Sells Real Estate is launching next week in Toronto.
I’m super excited to be part of this collaborative work which provides industry insight into the workings of staging; what to expect from staging, how the staging process works, and how to use staging to leverage a home sale.
I still have a few complimentary copies left. Let me know if you’d like one.